A look back on 2024.
Time to reflect on the highs, the lows and all the in-betweens as I celebrate another successful year as a Voice Over Artist.
"YOU CAN'T GO BACK AND CHANGE THE BEGINNING, BUT YOU CAN START WHERE YOU ARE AND CHANGE THE ENDING."
C.S. LEWIS
What a Year 2024 has been!
​There is no denying that this year has been a worldwide rollercoaster for creative industries:
​
-
USA Writers’ Strike
-
UK Election
-
US Election
-
Cost of Living Crisis
-
Wars in Europe & The Middle East
-
And on top of all that, AI…
All of it has influenced my clients and their business budgets and marketing spend, leading (I believe) to less projects being green lit and therefore higher competition for voice work.
I have had unexpectedly crazy-busy months where my feet have barely touched the ground followed by months twiddling my thumbs and doubting the future of my industry.
Cashflow has been tested more than ever before and it has all felt pretty uncertain at times…
BUT, that bring said, I’m still standing! I’m thriving in fact and on paper 2024 has been a really great year!
🎙This year brought some fantastic new clients including Carlsberg, Amazon, AstraZeneca and Invisalign.
🎙My work in E-Learning has expanded.
🎙My In-Store work has grown, and I can be heard frequently over the tannoy in Sainsbury’s.
🎙I have continued to work with long term clients BT and Deloitte and my work in Medical Narration continues to be my favourite and largest source of projects.
All in all, I am very grateful for the variety of projects that I have worked on this year.
2024 has also included some lovely award nominations recognising my voice work and most recently a 🌟SOVAS Award Win.🌟 The cherry on an already delicious cake!
I began this year aiming to ‘worry less’ and ‘trust a little more.’ I aimed to enjoy the journey and not just celebrate the end result...I’m not sure how successful that has been! Quite a lot of this year has been coupled with high anxiety levels and doubt. But perhaps that’s just me!
I'm excited for the year ahead and have high hopes for 2025. I love my life as a voiceover and being my own boss. The rollercoaster is all part of that.
​
---------------------------------​
​
If you're a lovely client who would like to collaborate in 2025, contact me today at: voice@annalawrence.co.uk​